Introduction

Technology businesses, with their winners-take-all nature, require durable competitive advantages at their core. Network effects and data moats are both examples of durable competitive advantages that power the most successful digital products and services from LinkedIn to Google Maps. Recently, the potent combination of machine learning and high fidelity personal…

Like all powerful technologies, machine learning can be a wonderful, awesome tool or the most direct path to an ethical quagmire. Google’s People + AI team underscores the importance of balancing what is technically possible with how it should be applied keeping issues of fairness, accessibility and the broader customer…

Successfully establishing Player presence in VR involves many hardware and software factors ranging from system latency to how the environment and other characters respond. Of these, one of the critical elements that can promote or hinder suspension of disbelief is what form the Player takes, for example what their body…

Apurva Shah

Maker and life long learner interested in customer experience innovation

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