Introduction — Technology businesses, with their winners-take-all nature, require durable competitive advantages at their core. Network effects and data moats are both examples of durable competitive advantages that power the most successful digital products and services from LinkedIn to Google Maps. Recently, the potent combination of machine learning and high fidelity personal…

Like all powerful technologies, machine learning can be a wonderful, awesome tool or the most direct path to an ethical quagmire. Google’s People + AI team underscores the importance of balancing what is technically possible with how it should be applied keeping issues of fairness, accessibility and the broader customer…

Personalizing customer experiences to be more inclusive presents a tremendous opportunity! This can apply to everything from high level brand narratives to specific UX/UI design considerations. …

This read is for designers who want to understand what 360 filmmaking can do creatively with tools on the market today. So not what is possible tomorrow with equipment in the six digits and an R&D department. What is possible right now to get you started with your standard issue…

When faced with a difficult or confusing decision you are told to take a step back so that objectivity can lead you to the best solution. However, as a parent who has just been told that your child has a life threatening illness it is impossible not to get sucked…

360 video has quickly emerged as a primary way to create immersive content, wowing us with first-person perspectives of sky-diving, backcountry skiing and other death-defying stunts. …

Successfully establishing Player presence in VR involves many hardware and software factors ranging from system latency to how the environment and other characters respond. Of these, one of the critical elements that can promote or hinder suspension of disbelief is what form the Player takes, for example what their body…

Problem Statement At Whamix we are working on a character centric VR experience called “We Walk on Bones.” The viewer is a ghost befriended by young Emily as they explore the backyard of a boarded up diner and collaborate on building a sculpture from found objects. We are working with Unity3D on…